What happens to winners
Individual tragedies among winners are real. The claim that they are typical is not, and the statistic underpinning it was never a study.
The lottery curse is a durable genre: a winner, a fortune, a collapse. The stories are usually true in outline. The claim built on top of them — that this is what typically happens — does not survive contact with the research.
Every version of the curse story eventually cites a number, and it is nearly always this one: 70% of lottery winners go broke.
It is attributed to the National Endowment for Financial Education. In January 2018 NEFE published a statement saying it never conducted such research, that the figure appears to have originated as a remark by a participant in a 2001 think-tank discussion, and that it has been credited to them by outlets including Time and Fortune without validation. The statement is on NEFE's own site.
So the genre's quantitative backbone is an offhand comment from a roundtable, repeated for two decades. Full account in the 70% broke myth.
Four well-designed studies address winners' outcomes. None supports the curse:
| Study | Finding |
|---|---|
| Hankins, Hoekstra & Skiba, REStat 2011 | Mid-size Florida winners postponed bankruptcy rather than preventing it — a timing effect, not mass ruin (detail) |
| Lindqvist, Östling & Cesarini, REStud 2020 | Swedish large-prize winners showed sustained increases in life satisfaction for over a decade, with no fade (detail) |
| Imbens, Rubin & Sacerdote, AER 2001 | Winners reduced labour earnings by around 11% of the windfall — most kept working (detail) |
| Agarwal, Mikhed & Scholnick, Philadelphia Fed WP 18-22 | The measurable financial damage appeared among the winner's neighbours, not the winner (detail) |
That last row is the quiet joke in the literature. The best-identified financial harm from a lottery win falls on people who did not win it.
Three mechanisms, all of which you can check against any curse listicle you read.
1. Selection. Journalism selects for the extraordinary. A winner who paid off the mortgage, kept their job and took better holidays is not a story. Every curse article is, by construction, a sample of the worst outcomes — the same reasoning error as concluding from lucky stores that some shops sell more winners for supernatural reasons.
2. Base rates. Lotteries produce thousands of substantial winners a year. Across any large population, some will experience bankruptcy, divorce, addiction, serious crime or early death — because those things happen to people at measurable rates regardless of lottery participation. Absent a control group, a list of tragedies among winners tells you nothing about whether winning caused them. None of the popular curse compilations has a control group.
3. Availability. Vivid, narratively satisfying cases are recalled far more easily than statistical summaries, so they feel more common than they are. That is the availability bias that also makes people overestimate their chance of winning in the first place.
The honest position is narrower than either the curse story or its debunking usually allows:
The genre is not lying about the individual cases. It is doing arithmetic on a sample it chose for being unrepresentative.
Last verified: 2026-08-29